Marketing

Digital Transformation in Financial Services: The Need for Contextual Platforms

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FINLEDGER
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October 29, 2021
An Open Discussion with Pulak Sinha, CEO of Pepper, Dharmesh Godha, President of Advaiya and Romi Mahajan, CMO of HouseAmp

The idea “Digital Transformation” was brought to the fore less than a decade ago as a catchall phrase denoting the need for organizations to implement vast changes that shed old, analog processes alongside adoption of a digital nerve center. As with all such ideas, there is both merit and exaggeration in its expression, at least as it’s articulated by many of its exponents.

On the one hand, the technologies available today are unprecedented and powerful, while on the other, the notion of technology as an automatic game-changer is a staple of the valley PR machine – despite being off the mark.

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